Separating the real from the fake likes.

A million followers but twenty comments per post? That's not an influencer, that's wallpaper. We evaluate creator profiles by hard numbers: engagement rate, comment quality, audience location, follower authenticity, content consistency. Only when these five checks turn green does a profile make our shortlist.

The fake-follower industry gets better, but so do we. We work with analytics tools that detect irregular follower growth, bought likes and engagement pods. So you don't end up with creators who look good but deliver nothing.

A good briefing is the difference between a campaign that feels real and one that smells like paid promotion. We write briefings that give the creator enough freedom — because authenticity can't be described in brand guidelines — but clearly define your core messages and no-gos.

During the campaign we're the contact for the creator, review drafts before publication and make sure posting times align. After it ends you get a report with all metrics — not just views, but also clicks, conversions and revenue if we work with discount codes or UTM tracking.

Influencer marketing has legal subtleties in Germany that many underestimate. Disclosure obligation, contract form, usage rights, archive obligation — every detail can get expensive with a cease-and-desist. We only work with clean contracts and ensure all posts are correctly labeled as advertising.

For ads use of creator content we obtain separate usage rights — often time- and geo-limited but clearly documented. So the content can run on your ad account without later trouble.